Do you have a media policy for social organization

I am a firm believer of using the media to help productivity and organization to defend and promote the use of diverse media applications like blogs, networking sites, the wiki in my organization. Last two months I've been analyzing the time spent by my staff in these social networking sites and measuring their effectiveness against an increase in productivity or against the establishment and facilitation of business. The analysis was based on the media and its impact on productivity. Although most results are positive, but there are some areas of concern that I would highlight in this article. My analysis indicates that in some cases a high percentage of unproductive time spent on these sites that lead to loss of productivity. I'm not sure if I should have a clear policy that restricts the use of the sites or the media should take an evolutionary process by which employees do good and the bad of it and treat it accordingly. My analysis led me out

Areas of interest:

* Too much time spent on networking sites: leading to loss of concentration and loss of time. These activities include chatting with friends, update profiles of social sites like Facebook, MySpace and other sites and does not focus on the interactions Realta work.
* High usage of bandwidth for people to upload photos, presentations, videos exclusively for the purpose of adding fun element in their media adventure that leads to high bandwidth usage and time.
* Public image of the company: people will have to be very careful with what they say about your company, projects that work on your computer that are involved in as this can damage your reputation. This is very important that the world of the Internet is its potential for customers and employees
* Viral Effect: When someone receives a message / photos for the involvement of other employees and the virus continues viraling once more wasted time

My analysis has made me realize that there must be a media policy of social organization. Please do not confuse with its policy of IT as the main difference is that, ideally, you want to prevent users from abusing their IT infrastructure and therefore can not be strict, but for the media communication promotes the interaction of external and internal employees to obtain benefits for your business. In this scenario you will need to develop a policy that encourages further restrict the use of the media.

Points to consider in formulating the policy of social media:

* Explain why you need this policy, this acquisition will help get your employees
* How to provide access to their employees, the indicators can be:
Hierarchical access or Wise (Sr Manager, Manager, Juniors)
or limited use in time (one hour per day at a time or spread throughout the day)
Department wise or access
or functions to access and use (marketing, operations, customer support, PR)
* Establish mechanisms for measuring the connection of the use of social media and productivity on the basis of this access
* Create guidelines that people take responsibility for what they write about the organization
* If the employee uses the work sites representing purpose then by name of organization in comparison with the names of individuals.

I suggest you perform an exercise to measure the use of networking sites within your organization and begin to act on creating a policy for use of the media before it is too late.

If this article has to think about how to develop a media policy, these resources can help you develop social media policy for your organization:

* 30 samples of various political organizations by 123Socialmedia.com
* How to develop the policy of social media
* Social Media for policy Mashable
* The 10 guidelines for the media to participate in a company by Shift Communications (PDF)
* Press releases Telstra media policy social
* Guidelines on Sunday the public disclosure
* Intel Social Media Guidelines